Looking Outwards

Developed in 2007

Objective

To increase the awareness of what Scouting can offer today in order that we can:-

• Broaden the appeal of Scouting to young people
• Help adults to better understand our values and the opportunities we provide
• Enhance the support we receive from the community, business and other organisations

Scope

The following questions resulted from meetings of the Leadership Team and the Group Development Committee:-

• Whilst we do not exclude anyone from Scouting, are we being pro-active to include as many people as possible?
• Do today’s parents understand the Scouting “game”?
• Support comes in many ways, do we capitalise on them all?
• How do we help those with special needs, whether these be financial, social, physical, or mental?

What Are We Doing

Accessibility

• Exploring what we do as a group and what we could do differently
• Developing ways we can “get the Scouting message” across to a wider audience
• Having clear and understandable procedures in place to help those individuals / families with special needs
• Using different approaches to engage with young people. For example Activity Days, “Bring a Friend” evenings.

Support – How others may help us

• Leadership / help with the sections
• Help with our Events
• Other practical help for the Group
• Financial
• Sponsorship
• Visible and public endorsement of our Goals and Aims

Education

• Understand our differentiators
• What makes Scouting us different
• Remove the myths and the fears

Promotion and Publicity

• How can we make best use of differing media types (local press, web sites etc)
• Publicly celebrate our successes
• Every member of the group needs to be a positive ambassador, but we need to provide them with the information.
• Publicly recognise those businesses and organisations that help us.

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